Fall 2022, Publication Design
Blissful is a fictional cultural publication that highlights small, ethical beauty brands. The goal of the project is to create a word mark that captures the conceptual direction of the publication as well as the cultivate a conceptual magazine identity.
CONCEPT STATEMENT
Blissful is a retreat -- a rejuvenating exploration into the world of ethical beauty.
BIG IDEA
Blissful is a retreat away from the oversaturated and artificial beauty industry. This publication will highlight clean, ethical, and non-toxic beauty brands. You can find local and independent beauty businesses -- and learn about the innovative and creative thinkers behind these brands. Blissful celebrates sustainable beauty and the environmentally side of the beauty industry. Energizing self care for all.
CONCEPTUAL DIRECTIONS
Honest, Rejuvenating, Sustainable, Honest, Energizing
My process for this word mark began with searching for a typeface that captured the organic and energizing direction for the publication. After that, I began with some hand-drawn manipulations to the base typefaces as well as later digital iterations.
