Summer 2023, Event Brand Identity

The Cincinnati Asian Food Fest celebrates the diverse range of Asian food, music, and art —introducing the area to the amazing Asian restaurants from all over the Greater Cincinnati Area. With vendors, performances, and activities, the Asian Food Fest commemorates the Asian culture that drives Cincinnati area, and offers a grand kick off for AAPI Heritage Month.

This proposed rebrand captures an energetic, inclusive, and family-friendly nature of the festival.

Current Identity

Redesign Moodboard

ENERGETIC — LIVELY — DELICIOUS — CELEBRATORY — INCLUSIVE

Original Sketches and Iterations

Primary and Secondary Logo Marks

Touch Points

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Behind the Masks

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